I was hired to create a logo, business card and website for Global Readiness Training, a consulting and training team offering programs and seminars for intercultural communication worldwide. Adjectives to describe the symbolism of the logo are: global, corporate, IT, communication, language, intonation, urgency. The client asked for modifications in the color scheme for the logo and for the site, so the newer versions are above. We modified the burgundy red of the original to a slightly more purple-red, and the gray type became a light slate blue. We wanted flexibility for the logo in different visual identity situations, so we created three versions with three different colors for the box contour. The original versions can be seen below.
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